for Promomed

Update: 05.05.2025

Last week: 16 week 2025 (14.04.2025 - 20.04.2025)

Last full month: March 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 757 -3.7% 12.7% 0.1 21 923 781 -3.6% 9.6% 0.1 -4.1%
MoM 46 007 24.2% 12.8% 0.3 100 268 976 24.8% 9.5% 0.2 21.4%
YTD 147 394 26.8% 12.8% 1.8 317 900 938 22.1% 9.4% 0 8.9%
MAT 452 595 24.8% 12.9% 3.1 896 574 386 20.0% 9.3% 1 -5.0%
BRAINMAX
WoW 2 880 1.7% 100.0% 0 10 199 216 4.6% 100.0% 0 1.7%
MoM 13 379 41.7% 100.0% 0 44 895 831 37.4% 100.0% 0 41.7%
YTD 39 760 134.3% 100.0% 0 137 365 301 127.6% 100.0% 0 134.3%
MAT 105 457 98.9% 100.0% 0 363 740 702 96.1% 100.0% 0 98.9%
GOLDLINE PLUS
WoW 17 610 4.0% 45.7% 0.9 56 449 989 4.8% 37.4% 0.6 2.0%
MoM 78 153 18.6% 47.1% 2.1 253 348 017 18.1% 38.6% 2.2 13.2%
YTD 261 360 -3.8% 45.9% 1.5 845 893 087 -2.4% 37.6% 1.3 -6.9%
MAT 818 743 -6.1% 45.9% 0.4 2 582 342 859 -5.9% 37.6% -1.2 -6.8%
MIGRENIUM
WoW 8 230 3.7% 0.3% 0 2 906 699 3.2% 0.5% 0 1.4%
MoM 38 766 9.1% 0.4% 0 13 669 550 11.3% 0.5% 0 14.3%
YTD 132 726 -33.6% 0.4% -0.2 46 451 542 -20.1% 0.5% -0.2 4.2%
MAT 500 785 -22.4% 0.4% -0.1 169 996 440 16.9% 0.6% 0 0.1%
MODELAX-N
WoW 26 640 0.1% 18.7% 0 14 243 250 0.5% 13.7% 0 0.0%
MoM 126 044 -9.0% 19.2% -3.2 66 106 826 -7.5% 13.8% -2.1 6.2%
YTD 480 547 -6.3% 20.5% -3.3 250 059 370 18.3% 14.6% -0.3 8.7%
MAT 1 431 434 5.7% 20.7% 0.1 697 973 204 42.1% 14.1% 2.2 5.0%
REDUXIN
WoW 12 093 1.2% 31.4% -0.3 66 055 281 3.0% 43.7% 0 2.0%
MoM 52 383 10.2% 31.6% -0.9 285 294 059 7.8% 43.5% -1.5 13.2%
YTD 181 302 -10.6% 31.8% -1.3 988 308 257 -10.5% 43.9% -2.3 -6.9%
MAT 573 994 -7.4% 32.2% -0.2 3 048 048 789 -0.9% 44.4% 0.8 -6.8%
REDUXIN FORTE
WoW 3 796 1.4% 9.9% -0.1 17 138 038 0.2% 11.3% -0.3 2.0%
MoM 15 870 5.2% 9.6% -0.7 72 644 570 7.9% 11.1% -0.4 13.2%
YTD 56 096 5.7% 9.8% 1.2 253 397 904 9.2% 11.3% 1.5 -6.9%
MAT 170 401 1.1% 9.6% 0.8 743 105 180 6.6% 10.8% 1 -6.8%
SALVISAR
WoW 12 465 -10.9% 1.7% -0.2 6 345 249 -10.2% 1.6% -0.2 0.1%
MoM 56 676 -12.0% 1.8% -0.4 28 192 241 -8.9% 1.7% -0.3 8.2%
YTD 216 789 33.8% 1.9% 0.5 105 574 472 69.5% 1.8% 0.6 -5.0%
MAT 626 485 28.7% 1.6% 0.5 284 221 452 67.1% 1.5% 0.5 -7.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 147 394 26.8% 12.8% 1.8 317 900 938 22.1% 9.4% 0 8.9%
BRAINMAX 39 760 134.3% 100.0% 0 137 365 301 127.6% 100.0% 0 134.3%
GOLDLINE PLUS 261 360 -3.8% 45.9% 1.5 845 893 087 -2.4% 37.6% 1.3 -6.9%
MIGRENIUM 132 726 -33.6% 0.4% -0.2 46 451 542 -20.1% 0.5% -0.2 4.2%
MODELAX-N 480 547 -6.3% 20.5% -3.3 250 059 370 18.3% 14.6% -0.3 8.7%
REDUXIN CAPS 181 302 -10.6% 31.8% -1.3 988 308 257 -10.5% 43.9% -2.3 -6.9%
REDUXIN FORTE 56 096 5.7% 9.8% 1.2 253 397 904 9.2% 11.3% 1.5 -6.9%
SALVISAR 216 789 33.8% 1.9% 0.5 105 574 472 69.5% 1.8% 0.6 -5.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 452 595 24.8% 12.9% 3.1 896 574 386 20.0% 9.3% 1 -5.0%
BRAINMAX 105 457 98.9% 100.0% 0 363 740 702 96.1% 100.0% 0 98.9%
GOLDLINE PLUS 818 743 -6.1% 45.9% 0.4 2 582 342 859 -5.9% 37.6% -1.2 -6.8%
MIGRENIUM 500 785 -22.4% 0.4% -0.1 169 996 440 16.9% 0.6% 0 0.1%
MODELAX-N 1 431 434 5.7% 20.7% 0.1 697 973 204 42.1% 14.1% 2.2 5.0%
REDUXIN CAPS 573 994 -7.4% 32.2% -0.2 3 048 048 789 -0.9% 44.4% 0.8 -6.8%
REDUXIN FORTE 170 401 1.1% 9.6% 0.8 743 105 180 6.6% 10.8% 1 -6.8%
SALVISAR 626 485 28.7% 1.6% 0.5 284 221 452 67.1% 1.5% 0.5 -7.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 757 -3.7% 12.7% 0.1 21 923 781 -3.6% 9.6% 0.1 -4.1%
BRAINMAX 2 880 1.7% 100.0% 0 10 199 216 4.6% 100.0% 0 1.7%
GOLDLINE PLUS 17 610 4.0% 45.7% 0.9 56 449 989 4.8% 37.4% 0.6 2.0%
MIGRENIUM 8 230 3.7% 0.3% 0 2 906 699 3.2% 0.5% 0 1.4%
MODELAX-N 26 640 0.1% 18.7% 0 14 243 250 0.5% 13.7% 0 0.0%
REDUXIN CAPS 12 093 1.2% 31.4% -0.3 66 055 281 3.0% 43.7% 0 2.0%
REDUXIN FORTE 3 796 1.4% 9.9% -0.1 17 138 038 0.2% 11.3% -0.3 2.0%
SALVISAR 12 465 -10.9% 1.7% -0.2 6 345 249 -10.2% 1.6% -0.2 0.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 46 007 24.2% 12.8% 0.3 100 268 976 24.8% 9.5% 0.2 21.4%
BRAINMAX 13 379 41.7% 100.0% 0 44 895 831 37.4% 100.0% 0 41.7%
GOLDLINE PLUS 78 153 18.6% 47.1% 2.1 253 348 017 18.1% 38.6% 2.2 13.2%
MIGRENIUM 38 766 9.1% 0.4% 0 13 669 550 11.3% 0.5% 0 14.3%
MODELAX-N 126 044 -9.0% 19.2% -3.2 66 106 826 -7.5% 13.8% -2.1 6.2%
REDUXIN CAPS 52 383 10.2% 31.6% -0.9 285 294 059 7.8% 43.5% -1.5 13.2%
REDUXIN FORTE 15 870 5.2% 9.6% -0.7 72 644 570 7.9% 11.1% -0.4 13.2%
SALVISAR 56 676 -12.0% 1.8% -0.4 28 192 241 -8.9% 1.7% -0.3 8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs