Mi.Business.Console

for Promomed

Update: 05.05.2025

Last week: 16 week 2025 (14.04.2025 - 20.04.2025)

Last full month: March 2025

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 757	-3.7%	12.7%	0.1	21 923 781	-3.6%	9.6%	0.1	-4.1%
MoM	46 007	24.2%	12.8%	0.3	100 268 976	24.8%	9.5%	0.2	21.4%
YTD	147 394	26.8%	12.8%	1.8	317 900 938	22.1%	9.4%	0	8.9%
MAT	452 595	24.8%	12.9%	3.1	896 574 386	20.0%	9.3%	1	-5.0%
BRAINMAX
WoW	2 880	1.7%	100.0%	0	10 199 216	4.6%	100.0%	0	1.7%
MoM	13 379	41.7%	100.0%	0	44 895 831	37.4%	100.0%	0	41.7%
YTD	39 760	134.3%	100.0%	0	137 365 301	127.6%	100.0%	0	134.3%
MAT	105 457	98.9%	100.0%	0	363 740 702	96.1%	100.0%	0	98.9%
GOLDLINE PLUS
WoW	17 610	4.0%	45.7%	0.9	56 449 989	4.8%	37.4%	0.6	2.0%
MoM	78 153	18.6%	47.1%	2.1	253 348 017	18.1%	38.6%	2.2	13.2%
YTD	261 360	-3.8%	45.9%	1.5	845 893 087	-2.4%	37.6%	1.3	-6.9%
MAT	818 743	-6.1%	45.9%	0.4	2 582 342 859	-5.9%	37.6%	-1.2	-6.8%
MIGRENIUM
WoW	8 230	3.7%	0.3%	0	2 906 699	3.2%	0.5%	0	1.4%
MoM	38 766	9.1%	0.4%	0	13 669 550	11.3%	0.5%	0	14.3%
YTD	132 726	-33.6%	0.4%	-0.2	46 451 542	-20.1%	0.5%	-0.2	4.2%
MAT	500 785	-22.4%	0.4%	-0.1	169 996 440	16.9%	0.6%	0	0.1%
MODELAX-N
WoW	26 640	0.1%	18.7%	0	14 243 250	0.5%	13.7%	0	0.0%
MoM	126 044	-9.0%	19.2%	-3.2	66 106 826	-7.5%	13.8%	-2.1	6.2%
YTD	480 547	-6.3%	20.5%	-3.3	250 059 370	18.3%	14.6%	-0.3	8.7%
MAT	1 431 434	5.7%	20.7%	0.1	697 973 204	42.1%	14.1%	2.2	5.0%
REDUXIN
WoW	12 093	1.2%	31.4%	-0.3	66 055 281	3.0%	43.7%	0	2.0%
MoM	52 383	10.2%	31.6%	-0.9	285 294 059	7.8%	43.5%	-1.5	13.2%
YTD	181 302	-10.6%	31.8%	-1.3	988 308 257	-10.5%	43.9%	-2.3	-6.9%
MAT	573 994	-7.4%	32.2%	-0.2	3 048 048 789	-0.9%	44.4%	0.8	-6.8%
REDUXIN FORTE
WoW	3 796	1.4%	9.9%	-0.1	17 138 038	0.2%	11.3%	-0.3	2.0%
MoM	15 870	5.2%	9.6%	-0.7	72 644 570	7.9%	11.1%	-0.4	13.2%
YTD	56 096	5.7%	9.8%	1.2	253 397 904	9.2%	11.3%	1.5	-6.9%
MAT	170 401	1.1%	9.6%	0.8	743 105 180	6.6%	10.8%	1	-6.8%
SALVISAR
WoW	12 465	-10.9%	1.7%	-0.2	6 345 249	-10.2%	1.6%	-0.2	0.1%
MoM	56 676	-12.0%	1.8%	-0.4	28 192 241	-8.9%	1.7%	-0.3	8.2%
YTD	216 789	33.8%	1.9%	0.5	105 574 472	69.5%	1.8%	0.6	-5.0%
MAT	626 485	28.7%	1.6%	0.5	284 221 452	67.1%	1.5%	0.5	-7.0%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	147 394	26.8%	12.8%	1.8	317 900 938	22.1%	9.4%	0	8.9%
BRAINMAX	39 760	134.3%	100.0%	0	137 365 301	127.6%	100.0%	0	134.3%
GOLDLINE PLUS	261 360	-3.8%	45.9%	1.5	845 893 087	-2.4%	37.6%	1.3	-6.9%
MIGRENIUM	132 726	-33.6%	0.4%	-0.2	46 451 542	-20.1%	0.5%	-0.2	4.2%
MODELAX-N	480 547	-6.3%	20.5%	-3.3	250 059 370	18.3%	14.6%	-0.3	8.7%
REDUXIN CAPS	181 302	-10.6%	31.8%	-1.3	988 308 257	-10.5%	43.9%	-2.3	-6.9%
REDUXIN FORTE	56 096	5.7%	9.8%	1.2	253 397 904	9.2%	11.3%	1.5	-6.9%
SALVISAR	216 789	33.8%	1.9%	0.5	105 574 472	69.5%	1.8%	0.6	-5.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	452 595	24.8%	12.9%	3.1	896 574 386	20.0%	9.3%	1	-5.0%
BRAINMAX	105 457	98.9%	100.0%	0	363 740 702	96.1%	100.0%	0	98.9%
GOLDLINE PLUS	818 743	-6.1%	45.9%	0.4	2 582 342 859	-5.9%	37.6%	-1.2	-6.8%
MIGRENIUM	500 785	-22.4%	0.4%	-0.1	169 996 440	16.9%	0.6%	0	0.1%
MODELAX-N	1 431 434	5.7%	20.7%	0.1	697 973 204	42.1%	14.1%	2.2	5.0%
REDUXIN CAPS	573 994	-7.4%	32.2%	-0.2	3 048 048 789	-0.9%	44.4%	0.8	-6.8%
REDUXIN FORTE	170 401	1.1%	9.6%	0.8	743 105 180	6.6%	10.8%	1	-6.8%
SALVISAR	626 485	28.7%	1.6%	0.5	284 221 452	67.1%	1.5%	0.5	-7.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 757	-3.7%	12.7%	0.1	21 923 781	-3.6%	9.6%	0.1	-4.1%
BRAINMAX	2 880	1.7%	100.0%	0	10 199 216	4.6%	100.0%	0	1.7%
GOLDLINE PLUS	17 610	4.0%	45.7%	0.9	56 449 989	4.8%	37.4%	0.6	2.0%
MIGRENIUM	8 230	3.7%	0.3%	0	2 906 699	3.2%	0.5%	0	1.4%
MODELAX-N	26 640	0.1%	18.7%	0	14 243 250	0.5%	13.7%	0	0.0%
REDUXIN CAPS	12 093	1.2%	31.4%	-0.3	66 055 281	3.0%	43.7%	0	2.0%
REDUXIN FORTE	3 796	1.4%	9.9%	-0.1	17 138 038	0.2%	11.3%	-0.3	2.0%
SALVISAR	12 465	-10.9%	1.7%	-0.2	6 345 249	-10.2%	1.6%	-0.2	0.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	46 007	24.2%	12.8%	0.3	100 268 976	24.8%	9.5%	0.2	21.4%
BRAINMAX	13 379	41.7%	100.0%	0	44 895 831	37.4%	100.0%	0	41.7%
GOLDLINE PLUS	78 153	18.6%	47.1%	2.1	253 348 017	18.1%	38.6%	2.2	13.2%
MIGRENIUM	38 766	9.1%	0.4%	0	13 669 550	11.3%	0.5%	0	14.3%
MODELAX-N	126 044	-9.0%	19.2%	-3.2	66 106 826	-7.5%	13.8%	-2.1	6.2%
REDUXIN CAPS	52 383	10.2%	31.6%	-0.9	285 294 059	7.8%	43.5%	-1.5	13.2%
REDUXIN FORTE	15 870	5.2%	9.6%	-0.7	72 644 570	7.9%	11.1%	-0.4	13.2%
SALVISAR	56 676	-12.0%	1.8%	-0.4	28 192 241	-8.9%	1.7%	-0.3	8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

---